Everyone’s getting excited for the 2016 Summer Olympics in Brazil next year, and rightfully so. After those conclude next summer, though, attention will soon turn to the 2020 Olympic Games.
Toyota will sponsor the 2020 Olympic Games in Tokyo when the beloved summer sporting event comes to the city for the first time in almost 60 years, according to a report from Autoweek.
Autoweek is reporting that Toyota has invested $2 billion in the 2020 games, which equates to slightly over 248 billion yen. In addition to this $2 billion investment, Toyota also plans to unveil at least eight new vehicles at the games.
One of those, according to Autoweek, is the Toyota Mirai hydrogen fuel cell sedan that should be introduced to the world in 2018. Another will be a new version of the Toyota Prius, which is a good strategy on the part of Toyota by promoting a healthy environment and a cleaner planet well into the future.
This is big news for Toyota, who could walk away huge winners out of this deal. Sponsoring the Olympics is one thing, and the brand is putting together a hefty investment that will surely garner a great return in profit. But this could have a long-lasting impact for all Toyota dealerships across the United States, including your Atlanta area Toyota store.
More details are sure to be announced as the time gets closer. We have to get through these summer games in Rio (and the 2018 winter games) before we can have the opening ceremonies of the Tokyo games in 2020, of course. In the meantime, this hydrogen cell sedan may not be on the lot at your McDonough Toyota dealership, but the new 2015 Toyota Prius hybrid is available and is still going strong.
Take advantage of all the great 2015 Toyota Prius features, such as the terrific mileage (unbeatable!) and the superb cloth upholstery in the seats. You can’t go wrong with this Toyota hybrid sedan, and you should be ready when the 2016 Toyota Prius release date becomes official.
If you want to read more about Toyota being the lead sponsor for the 2020 Summer Olympics, click here to read the Autoweek article.